Mode Made Man - a fashion picture forest @ Wintersalon/Amsterdam Museum

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For the third time, Salon/ presents a fashion-salon-tour through Amsterdam. Six locations show fashion installations, photography, film and fashion concepts on Wintersalon/ 15-30 january 2011, every day from 11:00 h - 17:00 h. Tickets a 10 euro via www.salon1.org. 

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photo-expo 'MODE MADE MAN' by Philippe Vogelenzang & Majid Karrouch @ Wintersalon/ahm

On the public courtyard of the Amsterdam Museum photographer Philippe Vogelenzang and stylist Majid Karrouch created the project Mode Made Man, part of the main exhibition A'DAM - Man & Fashion. 

Central for this special project is the concept of reality versus fantasy. Vogelenzang and Karrouch took pictures of 29 'real' men and their authentic styles, but placed them in an unrealistic context, a strory-frame the duo directed. To underline the personality of each men, the men wrote a word under the picture what characterised their personal story best. 

Will the authenticity of these men remain in an unnatural setting, or will it vanish by the artificial fashion shoot? 

Edging the contrast of two photographic techniques, raw portraits versus polished fashion shoots, is characteristic for the black and white Mode Made Man pictures of Vogelenzang and Karrouch. 

Two lady visitors of the museum walked somewhat abstinent through the fashion picture forest. I heard their conversation and asked what they liked or dislikes of the images. The middle aged women felt scared by some of the younger portrayed men, provocatively looking into the camera. The portrait of a sailor looking man was their favorite, because it was peaceful, friendly and 'lighter' than the others. 

Emotion is key if it comes to pictures. Personality and emotion is what nails the portraits of Mode Made Man, I think. Very well done. 

Go see the picture forest freely on the courtyard of the Amsterdam Museum to see - and feel- what you think of the real-fantasy contrasts. Until 30 january 2011. 

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Stylist Majid Karrouch (left) and photographer Philippe Vogelenzang (right), a young and talented duo

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