‘But I would find it appalling when all men were to wear high-heels tomorrow!’
by: Marij Rynja
On the web several extravagant looking young males peacock themselves in the gaze of the fashion world. They shop in the woman’s department and know how to use dress as a personal branding strategy. One of them is Dutchman Sonny Groo, who for his age (23) has come a long way in the fashion world already, mainly due to his looks.
In Morlang, a cafe on one of the Amsterdam canals, I talked to the Dutch online fashion entrepreneur and stylist Sonny Groo. Groo, whose real last name is Grootjans, is still a young man, but already he leads the life which he could only dream of: entering at fashion shows in Milan and Paris, styling fashion reportages for well-known magazines and fashion labels, running a fashion magazine of his own, writing as a freelancer about fashion, being photographed by the Sartorialist and having an army of imitators during the fashion weeks in Paris which has resulted in hundreds of fashion blogs on which he can be seen.
